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Index - Major Sections
Site Map
Product and Services _______________ Index - Same Level Subject
Index - Child Subjects |
Introduction Target Markets can be Identified. Health promotion has become the theme for national health development. Targeting at-risk groups is becoming more accepted as one of the most significant aspects of managerial efficiency. The InHCc System collects large quantities of data, at the point of care, from new clients, and from the community. The InHCc System collects marketing data to both promote services and to profile clients. Client profiling increases the ability to give better health care at a lower cost by promoting public health programs, the marketing of wellness and prevention programs, and to facilitate patient education. Analysis Services and Data Mining tools can be used to classify selected groups. By defining these target groups, health care services may be defined such that these groups receive specified services and benefits. Examples are: Whereas in the past, mass communication campaigns were undertaken to reduce tobacco use, sedentary lifestyles and to promote healthy eating habits, it is now possible to target only those groups that need and respond to a specific type of campaign. This increases their effectiveness and at a reduced cost of implementation.
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