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Index - Major Sections
Site Map
Product and Services _______________ Index - Same Level Subject
Index - Child Subjects |
IntroductionDemonstrate the value of products and services to the community, regulatory agencies, and the health industry. It probably goes without saying that because of the benefits that the Information System offers, the project will be more sustainable, but we will say it anyway. If stakeholders clearly see that a project is being operated effectively and efficiency then they will feel that the project has a "value." Too often the reason that projects are unable to obtain financing is because the people with the money see no reason to finance a poorly run organization or an organization that is not producing a product that the people want at a price they are willing to pay. A good example of this philosophy is the higher use of clinics and hospitals run by NGO's over those run by the government. Another example is that of insurance investments. If risks cannot be measured, there will be no investment.
Increase Funding PotentialExternal
communication to the Public and Enhanced fund raising efforts
Although
it will not be a major contributor to the raising of funds, the Internet and
email can be very effective for follow-up and external communication to the
Public. “Lists” can be developed and used to send to all potential and
interested parties the current activities of the Organization. This can be
done on a regular and consistent basis without much cost or effort.
Improve Commercial
Potential of Research Findings
The
Organization will explore ways for their staff to share in any royalties that
may ensure in commercial development. The staff should be trained to “think
in terms of the business of research.” It is only when the researchers think
in terms of selling their product, research, will the Organization be
competitive. This does not mean that the staff will always think about actual
money profits, but rather how to raise money to actually fund the research
that they want to perform. In order to get funding, the researcher must be
able to deliver a better product to the donors then any other researcher. If
the researcher does not deliver a better product, he will lose those funds to
another researcher. Gone are the
days that funds were handed to research organizations without a clear
cost-benefit analysis done on the use of those funds and gone are the days
that funds are given to research organizations that are producing a clearly
inferior product.
In order to keep aware of the changes in types and priorities of Donor Organizations funding, email and Web searches can be easily integrated into an organization funding department. If an organization understands a donor's requirements, it minimizes stress and the time spend by both parties. Since donor confidence in project planning and operations is increase, donors will be more willing to commit their funds.
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